
The First-Timer's Three Days
3 days · 15 stops
Never been? This is the no-regrets route: palaces and hanok lanes on day one, downtown shopping and the Namsan skyline on day two, and Gangnam into Hongdae on day three — each day clustered so you walk more and ride less.
Day 1
- 1

Landmark · Gyeongbokgung
Gyeongbokgung Palace
Open at the grandest palace — time it for the 10:00 changing of the guard.
- 2

Culture · Bukchon
Bukchon Hanok Village
Wander the tiled-roof lanes uphill behind the palace for the city's postcard view.
- 3

Culture · Anguk
Changdeokgung & Huwon
A short walk east to the UNESCO palace — book the Secret Garden tour ahead.
- 4

Restaurant · Seochon
Tosokchon Samgyetang
Late lunch on Seoul's most famous ginseng chicken soup in a Seochon hanok.
- 5

Culture · Insadong
Insadong
Browse antiques, brushes and tea houses on the craft street as the day cools.
- 6

Play · Jongno
Ikseon-dong Hanok Alley
Finish after dark in the 1920s hanok alleys, now full of cafés and bistros.
Day 2
- 1

Culture · Gwanghwamun
Deoksugung Palace
Start by City Hall at the palace where hanok meet Western stone, and walk its stone wall.
- 2

Play · Myeongdong
Myeongdong Street
Dive into the cosmetics-and-fashion mecca — and its famous evening food carts.
- 3

Restaurant · Myeongdong
Myeongdong Gyoja
Queue for the legendary garlicky kalguksu and a plate of mandu nearby.
- 4

Landmark · Namsan
N Seoul Tower
Ride the cable car up Namsan for a 360° sweep that's loveliest at sunset.
- 5

Landmark · Dongdaemun
Dongdaemun Design Plaza
End at Zaha Hadid's glowing DDP and the all-night fashion markets beside it.
Day 3
- 1

Culture · Samseong
Bongeunsa Temple
Begin south of the river at a 1,200-year-old temple facing the COEX towers.
- 2

Landmark · Samseong
Starfield Library (COEX)
Cross to the soaring open library inside the giant COEX Mall for a browse.
- 3

Play · Sinsa
Garosu-gil
Hop to Sinsa's ginkgo-lined boulevard for boutiques and a concept-café break.
- 4

Play · Hongdae
Hongdae Street
Close the trip north of the river in Hongdae's buskers, clubs and late-night eats.