Markets & Shopping
A day · 5 stops
Seoul shops every way at once — neon cosmetics streets, all-night fashion towers, a clattering food market, a design-led department store and a stylish southern boulevard. This route spans the city to take in the full range; pace the eating between the buying.
- 1
Play · Myeongdong
Myeongdong Street
Start in the cosmetics-and-fashion mecca, with tax-free counters on every corner.
- 2
Landmark · Dongdaemun
Dongdaemun Design Plaza
Move to Dongdaemun for the DDP and the all-night wholesale fashion towers.
- 3
Play · Euljiro
Gwangjang Market
Refuel at the 1905 market — bindaetteok and gimbap between the textile stalls.
- 4
Play · Yeouido
The Hyundai Seoul
Cross to Yeouido for the glass-roofed mega-store and its indoor 'Sound Forest' garden.
- 5
Play · Sinsa
Garosu-gil
Finish south of the river on Sinsa's stylish ginkgo boulevard of boutiques and cafés.